The reader profile is like a survey so the editor knows what type of audience reads the magazine for example for example this magazine has 73% of the readers are male therefore the editor would know for his next issue he would include images for female celebrities who look more attractive so the men are attracted to her and will buy the magazine. They will is also have to think about the colours which are use and the age of people who read the magazine because this magazine has a average age is 23 the editor will need to include adverts and stories that would interest 23 year old men.
This is my own reader profile.
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