Focus group

Focus Group

Why is audience research important?

Audience research is important because we find out what the people who are buying the magazine want and helps me what content in my magazine such as certain images and the way I use text. I also need to know what style to make my magazine so it is key to my magazine.

How will it help when creating my magazine?

This will make it easier to make my magazine and help I sell easy.

My Questions

1. Would you buy a pop magazine and why?
2. What five artists come in mind when I say ‘pop music?’
3. What price do you think is suitable for teenagers, 13 to 16?
4. What things would make you look at the magazine and make you want to buy it?
5. How often would you buy this type of magazine?
6. Which name out of these ten would you choose and why?
7. Which colour schemes do you think is the best for a pop magazine and why?
8. Do you agree that students would be more likely to buy this magazine and why?
9. Name two prices or competitions I could include which would be appeling for students
10.  Would you buy this magazine and why? 

During the focus group I will show the group a list of the colour scheme and all the names.

      

      The focus group was very useful because it helped me choose certain things to add to my magazine. It helped me decide what colour scheme to use, how often the magazine will be published, how much it will be, what celebrities top use, what prices to use and what target audience to aim for. I didn't expect half the group to say they would buy it monthly I would buy a magazine like this weekly. I generally found the group mainly said the same thing for example they all agreed that it should be sold at about two pound they also agreed that students would buy this type of magazine more than adults. By doing this focus group and other research it has changed my mind about my name of the magazine. I have decided to use a name with the word ‘pop’ in so POP, pop tunes, pop hits or iPop; I think I am going to use iPop as my name on my magazine because gives a clear understanding of the genre also it links with itunes which shows links the internet and modern technology because of this I will show how you can access the magazine on line.